Palin Sacrificed as the Loss Leader, Again

11/19/2009

Palin Sacrificed as the Loss Leader, Again

There have been some reports that Sarah Palin's new book, Going Rogue, was selling below cost by major retailers. I guess this the theory of how to best to customers into their stores or for the publishers to be able to say that the book is already a best seller?

What do you think?

Posted at 09:46 AM | Permalink

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